09.02.2017 16:22
YEREVAN, February 9. /ARKA/. VTB Bank (Armenia) remains the most recognizable bank brand in Armenia, as a study conducted by the Institute for Poling and Marketing - IPM Research Armenia in December 2016 shows, the bank’s press office reported on Thursday.
Some 1,200 residents of Yerevan and other cities of Armenia aged from 18 to 55 were polled on random basis.
VTB Bank (Armenia) was first by Top of Mind awareness, a brand or specific product coming first in customers' minds when thinking of a particular industry. The bank’s Top of Mind indicator is constantly growing – it was the highest in this survey, compared with the previous results.
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