YEREVAN, August 26. / ARKA /. A study conducted by the IPM Research in Armenia’s capital city of Yerevan and four major cities (Vanadzor, Gyumri, Diljan and Armavr) found the Russia-owned VTB Bank (Armenia) to be the most recognizable bank across the country, the bank said in a press release today.

Some 1,200 people of different ages were surveyed randomly in July-August.  The respondents were asked questions regarding the so-called Top of Mind awareness, a brand or specific product coming first in customers' minds when thinking of a particular industry. The study also included other questions allowing revealing the overall situation regarding the image of Armenian banks, the level of customer confidence in them, etc.

The results of the survey show that Top of Mind awareness indicator of VTB Bank (Armenia) is 19.3%, higher than of any other Armenia-based banks' indicator.  The study says that VTB Bank (Armenia) was indicated by the majority of respondents as the most reliable bank in the country. One of third of respondents said they were using the bank’s services.

Categories: Banks @en, General news, News, News of the hour | Comments Off on IPM research study finds VTB Bank (Armenia) as most recognizable in country

Tags: Armenia, IPM, VTB Bank (Armenia)

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