26.01.2017 13:12
YEREVAN, January 26. /ARKA/. Unibank has automated the process of providing unsecured loans to small business by starting to use a new CRM-system developed by Protobase Laboratories company, the bank's press office reported on Thursday. The aim of the new CRM-system is to increase the effectiveness and quality of customer service, to speed up significantly the decision-making process in providing business loans and to reduce the bank's expenses.
The automation of the process of filling and analyzing loan applications makes it possible to provide services in the shortest time thus saving clients’ time. Unibank’s specialist visits a client who applied for a business loan in the latter's office and via the CRM-system fills in the application form, estimates a potential borrower’s business and solvency. The bank's decision on a credit application is provided to a client within the day of applying.
The automation of the crediting process and availability of the credit conveyor for processing applications for small business loans allows Unibank to make customers’ profiles effectively and to estimate their solvency thus excluding human factor in decision-making process. As a result, the bank successfully achieves the aim of having high-quality borrowers, speeding up the application processing and increasing the quantity of loans with concurrent reduction of the bank’s expenses.
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