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Ardshininvestbank changes its name to Ardshinbank and begins re-branding campiagn

17.11.2014 18:18

Ardshininvestbank changes its name to Ardshinbank and begins re-branding campiagn

YEREVAN, November 17. / ARKA /. As reported earlier, the Central Bank of Armenia has reissued the license to Ardshininvestbank (license N 83) after the bank has changed its name to Ardshinbank.
The renamed bank said today it will begin a full-scale re-branding campaign from December 24.

Mher Grigoryan, the chairman of the bank’s Board, was quoted as saying in a press release that being one of the largest Armenian banks, Ardshininvestbank continues to implement its strategic development plan.

"When working on the creation of the new image, we sought to reflect in it the core values and philosophy of the Bank – its many years of experience, innovative technology and the constant desire to exceed the expectations of its customers,” he said.

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