07.02.2015 00:25
YEREVAN, February 6. / ARKA /. A study conducted by the IPM Research in Armenia’s capital city of Yerevan and four major cities found the Russia-owned VTB Bank (Armenia) to be the most recognizable bank across the country, the bank said in a press release today.
Some 1,200 people were surveyed. The respondents were asked questions regarding the so-called Top of Mind awareness, a brand or specific product coming first in customers' minds when thinking of a particular industry. The study also included other questions allowing to reveal the overall situation regarding the image of Armenian banks, the level of customer confidence in them, etc.
The results of the survey show that Top of Mind awareness indicator of VTB Bank (Armenia) is higher than of other Armenia-based banks' indicators. The study says that VTB Bank (Armenia) was indicated by the majority of respondents as the most reliable bank in the country.
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